Copilot + PC
Spring 25 Campaign
Visual Exploration
Art Direction/ 2D/ AI
As the Art Director, I led a visual exploration aimed at giving the Surface brand a more youthful and expressive tone—while still keeping its core identity intact.
The team was looking for a fresh design direction, so I focused on shaping a new visual language that included dynamic typography, a bold and expressive color palette, and AI-assisted lifestyle photography to help define the overall mood and tone.
This work was part of an internal R&D phase and was not released publicly.
The team was looking for a fresh design direction, so I focused on shaping a new visual language that included dynamic typography, a bold and expressive color palette, and AI-assisted lifestyle photography to help define the overall mood and tone.
This work was part of an internal R&D phase and was not released publicly.
