Museum of Photographic Arts
Graphic Design / Brand Identity
The Museum of Photographic Arts is a museum (MOPA) based in San Diego to collect and preserve photography. Its mission is to inspire, educate and
engage the broadest possible audience through presentation, collection, and
preservation of photography, film and video. To deliver a clear message of what
MOPA pioneers for rebranding the museum is a top priority. This project is to
rebrand MOPA’s image to reflect their mission. It begins designing a new logo.
The newly designed logo is to show how every picture starts within a square
shaped frame. A photograph defines the photographer. Photographers try to
communicate and engage with the audience through photography and puts an
effort to become one with the audience.
The newly designed logo is the square framed box with a circular negative space having another solid shaped circle
beside the square frame. The concept is to use reflection as the ideation to
define communication and engagement. The
photographer and the audience are a reflection of each other. The logo defines
the communication and engagement between the photographers and the
audience.
Guidance: Simon Johnston
Guidance: Simon Johnston