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Museum of Photographic Arts
— Reflection and Communication




2017



Branding, Identity System

Guidance: Simon Johnston


Special Thanks to 
Wesley Tanaka, Ming Tai


The Museum of Photographic Arts is a museum (MOPA) based in San Diego to collect and preserve photography. Its mission is to inspire, educate and engage the broadest possible audience through presentation, collection, and preservation of photography, film and video. The concept is to use reflection as the ideation to define communication and engagement. The photographer and the audience are a reflection of each other. The logo defines the communication and engagement between the photographers and the audience.





























PROCESS






































































































































































Official Website - Developing with the codes